Croydon Council pilots mobile app for their Love Croydon, Shop Local campaign

9 August 2021

Free apps that enable residents to get the best of their local area, straight to their phone, are being piloted as part of the Love Croydon, shop local campaign.

Residents can download the iPhone or Android Love South Norwood app to see the latest news, find local businesses and get alerts on offers, rewards and local events, in their area. Purley’s app is due to launch in the autumn.

The pilot project is the latest step in the council’s Love Croydon, shop local campaign, which celebrates Croydon’s businesses and high streets and encourages residents to support them as much as they can.

The pilot is part of the South London Partnership InnOvaTe Project which was awarded £4 million for a South London multi-purpose ‘Internet of Things’ platform project to help people live better, healthier lives and to generate economic growth.

The apps, known as Digital Town Hubs, have been developed by Loqiva, the local company behind the Crystal Palace PalaceApp, working in partnership with Croydon Council, local businesses and organisations.

Using real-time foot fall sensors, the app works by businesses and community organisations creating online accounts to connect and communicate with users through the app, and promote their business, offers and events.

In South Norwood, businesses and community organisations can register now for 12 months free access to Love South Norwood, giving them the opportunity to:

  • publish their business profile and connect with customers and residents
  • create real-time updates on local events, offers and messages for their customers and get insights into how well their campaign has performed
  • be part of a local business directory and map
  • receive real-time footfall data to understand and predict demand for services
  • create GeoAlerts which notify customers about your promotions when they are nearby.

As the trial period comes to an end, business users can decide whether to pay £5 a month to continue to be part of Love South Norwood. The monthly subscription is put towards running costs like hosting and keeping the platform maintained.

Nicky Thompson, owner of Nix Hair & Beauty, member of South Norwood Business Network, said:

“This is such an exciting opportunity for South Norwood Business at a time when we need the support.  The South Norwood App will bring businesses together and help us connect with our customers and local community.”


“Our Love Croydon, shop local campaign is all about celebrating our local businesses and backing them as they recover from Covid-19 – digital town hubs encourage communities to do just that.


“We know how much residents value their local high streets and neighbourhood shops, particularly since the pandemic, and these free apps help them make the most of everything their local shops have to offer. They also help local businesses and organisations to connect with their customers and respond to local demand, bringing local communities closer together.”

About the InnOvaTe Project

South London Partnership is working with London Councils to deliver an exciting and innovative “Internet of Things” (IoT) project across the five south London Councils of Croydon, Kingston upon Thames, Merton, Richmond upon Thames and Sutton.

This initiative is funded by the Strategic Investment Pot (SIP) as part of the London Councils Business Rates Retention scheme which is administered by the City of London Corporation, and hopes to improve people’s lives through the delivery of a multi-purpose Internet of Things (IoT) platform, which will connect various sensors across borough boundaries.

The project is led by Sutton Council, which was selected to oversee the project on behalf of the other boroughs.

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